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Quality
Specialty, vertically sourced beans roasted to order on our electric on-demand roaster — every bag, every cup.
Rooted in Impact
Specialty coffee with a story in every sip.
Farm-direct beans from women-owned, family-run micro farms. Roasted to order in Reno on an electric, low-carbon roaster — and a mangrove tree planted in Kenya for every transaction.
✨ 60-sec quiz · Find your membership tierFree shipping over $50 · Roasted to order · Subscribe & save 15%
Women-OwnedVeteran-OwnedDirect TradeReno-RoastedMangrove-PositiveElectric RoasteryEcodrive Partner
12,884
Mangrove trees planted
In Kenya, with Ecodrive — a tree per order
Week 20 of 52
52 Weeks · 52 Change Makers
15% of this week's profits → The Great Basin Institute
Launched April 20, 2026
100%
Farm-direct, electric-roasted
No brokers · low-carbon · roasted to order
More than coffee
A gathering place in Midtown Reno.
Pull up a couch with friends, take a meeting over a flight, or come solo with a book. Our café is built for the moments coffee makes possible.
Rising for People Comes First
Quality, Equity, Sustainability — in every bag.
We build meaningful partnerships with small, family-owned coffee farms — many women-owned — who choose shade-grown beans and natural ecosystems over harmful farming practices. Then we roast them on demand, on an electric roaster, right here in Reno.
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Equity
Fair-trade partnerships with women-owned, family-owned micro farms that earn livable wages for their craft.
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Sustainability
Shade-grown beans, no synthetic fertilizers, and a Mangrove tree planted in Kenya for every transaction.
Roasted to order
Coffee picks.
Catalog connecting
Live products will appear here once the Shopify storefront token is connected. Until then, the routes and cart are wired and ready.
Browse the shopShop the collections
Find your roast.
Single Origin
Direct from farms across Brazil, Colombia, Ethiopia, Tanzania, and more.
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Signature Blends
Year-round house roasts crafted to share.
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Flavored
Holiday roasts and treat-yourself flavors.
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Bundles
Travel sets and curated multi-bag bundles.
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Cold Brew & Concentrates
Smooth, organic concentrates made for any morning.
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Mushroom
Functional cold brew elevated with medicinal mushrooms.
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Tea
Matcha, chai, and herbal blends — same care as our coffee.
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Gift Cards
Share the impact.
ShopBehind the bag
Origin stories.
Ethiopia
2,500 MASLShanta Golba
"Pomegranate · mixed-berry jam · dark chocolate"
Natural · handpicked
Rwanda
1,800 MASLFamily-run cooperatives
"Bright stone-fruit · honeyed body · floral finish"
Washed · women-led
East Java
1,400 MASLIndonesian micro lots
"Cocoa · brown-sugar · earthy depth"
Wet-hulled · shade-grown
Rising Society
A monthly seat at the roastery.
Members get exclusive monthly drops, early access to events like the Spring Origins Series, café perks, and a bigger share of the impact we make together — all for one transparent monthly price.
- Monthly member treats
- Early access to events & releases
- Members-only café perks
- First-look at seasonal roasts
From the Journal
Brewing notes & stories.
May 14, 2025
Discover Powerful Benefits of Protein Powders Cold Brews
Unlock health benefits with our premium protein powders and cold brew coffee — built for athletes and health-conscious drinkers.
May 14, 2025
Discover Health Benefits of Thai Chai Tea Today
Explore the health benefits of Thai chai tea, discover different concentrates, and enjoy four delicious recipes.
May 14, 2025
A Caffeinated Journey: Discovering the Finest Craft Coffees
Master the art of brewing coffee with our ultimate guide. Explore key techniques, the best beans, and unique flavor enhancements.
April 29, 2025
Benefits of Cold Brew Coffee: Pure Indulgence Awaits
Discover the amazing benefits of cold brew coffee concentrates — pure, organic flavors with zero added sugar.
April 29, 2025
Why Happy Mushroom Cold Brew Transforms Your Coffee Ritual
How our Happy Mushroom Concentrated Cold Brew brings the wellness of medicinal mushrooms into your morning cup.
April 23, 2025
Revitalize Your Senses: The Extraordinary World of Matcha and Specialty Coffee
Unlock the magic of matcha with delightful recipes for drinks, desserts, and savory dishes that promote wellness and flavor.