Franchise Opportunity
Own a café that means something.
Rising For People Coffee Co. is awarding founding-territory franchises to operators who want to build a specialty café with a real mission — farm-direct, women + veteran-owned, mangroves planted with every order, 15% of profits to local nonprofits every week.
Why Rising
A brand that earns trust before it asks for the sale.
Coffee is a commodity. Brand is the moat. Here's what you're licensing.
A brand with proof
Women + veteran-owned. 6 direct-trade origins. 12,700+ mangroves planted. A published annual impact report. Customers can verify every claim — that's how loyalty compounds.
A product that's already winning
Electric Bellwether roasting, farm-direct sourcing, a membership program (Rising Society) that turns one-time buyers into recurring revenue at 25%+ margin uplift.
Founders who answer the phone
You're not buying a number in a portfolio. Founders Sky and Jesse are operationally active — you'll talk to them, not a regional director, through build-out and launch.
The founders
Built by an operator and a finance lead — both in the building.
Sky Jones (CEO) runs operations and brand. Jesse Abshire (CFO) runs financials and franchise development. Between us: hospitality, military, finance, and 10+ years of building businesses people care about. When you franchise with Rising, you're not on a help-desk queue — you have our cells.
What you get
A turnkey system — built from running a real café, not a slide deck.
Site selection + buildout playbook
Demographics, foot-traffic modeling, lease negotiation guidance, and our café-design package — layout, materials, sourcing list.
Coffee + product supply
Roasted-to-order green-coffee program, branded retail bags, cold brew, syrups, and seasonal menu drops — shipped on a recurring cadence.
5-week pre-opening training in Reno
Barista craft, drink quality, service, opening/closing procedures, food safety, and the mission storytelling that drives membership conversion.
Marketing + brand systems
Local launch playbook, social templates, Klaviyo email flows, paid-ads creative library, ongoing campaign calendar.
Full technology stack
Toast POS configured, Shopify online ordering, Appstle subscription infrastructure for memberships, Resend transactional email, Vercel-hosted site.
Impact infrastructure built in
Ecodrive mangrove integration, 52 Weeks · 52 Change Makers framework, and the brand language that lets customers feel good about every purchase.
Who we're looking for
The right operator profile.
We're being selective. Founding territories shape the brand for the next decade — we'd rather wait for the right operator than fill a map.
- Hospitality, restaurant, or multi-unit retail operator (preferred but not required)
- Operationally hands-on — you will be in the café, not absentee
- Mission alignment: you actually care about sourcing, sustainability, community
- Financial qualification: meets minimum liquid capital + net worth thresholds (disclosed in FDD)
- Open to multi-unit development in your home market over 5–7 years
- Coachable — willing to follow the playbook before customizing it
The process
Five steps from application to grand opening.
01
Apply
Submit the gated form. We review every application personally in 5 business days.
02
Discovery call
30 minutes with Sky to learn your background, target market, and goals. No pressure — mutual diligence.
03
Mutual fit + FDD review
Deeper operations + financials conversation. You receive our FDD for the required legal review period.
04
Discovery Day in Reno
Spend a day at the flagship — meet the team, work a shift, taste the product, walk the operation.
05
Award + buildout
Territory awarded, agreement signed, site selection begins. Typical signing-to-opening: 9–14 months.
Apply now
Unlock the financials.
The full investment overview, industry benchmarks, and our Discovery Call invitation unlock the moment you submit. We respond personally within 5 business days.
Limited · 10 territories
Founding Operator
Regional growth
Standard Franchise
3+ units · area development
Multi-Unit Developer
Unlock the full franchise package
Investment ranges. Industry benchmarks. Founder story. Discovery call.
Tell us about you. As soon as you submit, you'll see the financial overview on this page and receive a 5-email franchise package — including the Discovery Call link with Sky.
Common questions
Before you apply.
What's the investment range?
Unlock the form below for the full investment overview, royalty structure, and ongoing fee breakdown. Specific market-level figures are disclosed in our FDD.
What markets are you opening?
Western U.S. first wave — Northern Nevada, Northern California, Pacific Northwest, Mountain West (CO, UT, ID, AZ). Other markets considered case-by-case for strong operators.
Do I need coffee experience?
No. Hospitality, restaurant, retail, or multi-unit operations experience is highly preferred. We'll teach the coffee craft. We can't teach work ethic.
Can I own multiple units?
Yes — multi-unit development is encouraged and our preferred path.
Is this an absentee model?
No. Operationally involved owner-operator required for the first unit. Multi-unit owners may step into a more executive role after the first café is stable and a GM is trained.
How long until I open?
9–14 months from franchise agreement signing to grand opening, depending on site selection and local permitting.
Important franchise disclosures
This web page is not a franchise offering. A franchise offering can be made by Rising For People Coffee Co. only in a state if first registered, excluded, exempted, or otherwise qualified to offer franchises in that state, and only if provided with an appropriate Franchise Disclosure Document. Information on this page is for general overview only and does not constitute an offer or solicitation. Industry benchmark figures shown after form submission are publicly sourced market context, not earnings claims for Rising For People Coffee Co. All specific investment, fee, and financial-performance information is contained in our Franchise Disclosure Document, which is provided to qualified prospective franchisees during the discovery process.