May 2026
2026 Impact Report.
What we sourced, who we partnered with, what we've measured, and the standards we're building toward — including our active pursuit of B Corp certification.
We don't publish revenue figures. We publish what we can verify and what an outside auditor can confirm.
At a glance
The numbers that aren't dollars.
Every metric below is independently verifiable — Ecodrive ledger entries, named partner organizations, public producer relationships, and supplier records.
11,400+
Mangrove trees planted
via Ecodrive · one tree per coffee bag sold
6
Origin countries sourced direct
Ethiopia, Colombia, Brazil, Indonesia, Costa Rica, Rwanda
52
Reno nonprofit partners committed
52 Weeks · 52 Change Makers — one per week, year-round
100%
Electric, on-demand roasting
Bellwether roaster · zero idle gas burns
Women + Veteran
Owned + led
Founded by Sky Jones (CEO) & Jesse Abshire (CFO)
30+
Open educational guides
Brew Guides, Producer Spotlights, Sustainability Topics — all free
B Corp pursuit
Where we stand against B Lab's five pillars.
B Corp Certification (issued by B Lab) measures verified social and environmental performance across five impact areas. We are actively preparing our B Impact Assessment. This is our self-evaluation as of May 2026.
| Impact area | Status | Where we are |
|---|---|---|
| Governance | In progress | Mission lock + transparency reporting in place. Working toward formal benefit corporation legal structure in Nevada. |
| Workers | In progress | Local hiring + paid training in place. Documenting living-wage commitment for all FT roles. |
| Community | Strong | 100% farm-direct, weekly nonprofit giveback, local supplier prioritization, free public education. |
| Environment | Strong | Electric roasting, mangrove offsetting, recyclable packaging, batched local delivery. |
| Customers | Strong | Replacement guarantee, single opt-in privacy, honest product copy, frictionless subscription management. |
Governance
How we hold ourselves accountable.
Mission written into our bylaws
Our company mission — 'Rooted in Impact' — guides every decision: sourcing, hiring, vendor selection, and the products we choose to ship. We commit to publishing this report annually.
Owner accountability
Founded by a woman and a veteran. Both founders are operationally active, sign every wire to producers, and personally know each origin partner by name.
Transparency by default
We publish our producer list, partner nonprofits, and impact metrics openly — every page on this site, our welcome email bundle, and this annual report. No paywalls.
Workers
How we treat the people who make this possible.
Local hiring
Every café and roastery role is hired locally in Reno. We prioritize candidates from underrepresented backgrounds and pay above the Nevada minimum wage.
Training as a benefit
Café staff receive paid training on producer stories, brew technique, and customer service. Our internal Coffee University is open to every employee from day one.
Living wage commitment
We are working toward a documented living-wage commitment for all full-time staff in line with the MIT Living Wage Calculator for Washoe County. Targeting B Corp's worker thresholds.
Community
How we show up for Reno and our origin partners.
52 Weeks · 52 Change Makers
Each week, 15% of profits is allocated to a different Northern Nevada nonprofit chosen by our members. Past partners include The Great Basin Institute and The Eddy House.
Farm-direct, not 'fair-trade-certified'
100% of our green coffee is sourced direct from named producers. We pay above C-market price and recur orders annually — relationships, not transactions.
Reno-first supply chain
Pastries, dairy, and event catering supplies are sourced from Reno-area women-owned and family-owned vendors wherever quality and consistency allow.
Free education for the public
Coffee University is open to everyone — no purchase required. Brew guides, producer stories, and sustainability primers are public web resources designed to raise the floor for home brewers.
Environment
How we reduce what coffee normally costs the planet.
Electric, on-demand roasting
Our Bellwether roaster is fully electric and only fires when there's an order. No standing emissions, no warehoused stale beans. The largest single carbon decision we made.
Mangrove reforestation per bag
Through our partnership with Ecodrive, every coffee bag sold plants a verified mangrove on the Kenyan coast — capturing carbon, restoring fisheries, and employing local crews.
Reduced packaging
Coffee bags are recyclable LDPE-lined kraft. We continue to evaluate fully home-compostable alternatives as supply matures (current barrier: oxygen barrier integrity for fresh-roast).
Low-mileage delivery partners
Reno-local delivery for all wholesale within our service radius is fulfilled in our own vehicles, batched weekly, and routed to minimize miles.
Customers
How we treat the people who pay us.
Replacement guarantee on first orders
Don't love your first bag? We replace it free within 14 days — no return shipping required, and your mangrove still gets planted. Removes the only objection on a $22 unknown roaster.
Privacy-first
We don't sell email addresses. Our newsletter is single opt-in with one-click unsubscribe in every email. Customer data is held only in Shopify (PCI-DSS) and our member portal (encrypted at rest).
Honest product copy
Origin notes describe what's actually in the cup — no scoring inflation, no 'rare' marketing on standard lots. If a roast is light, we say light. If a process is washed, we say washed.
Subscription that respects you
Skip, pause, swap, or cancel any subscription in under 30 seconds from the customer portal. No phone gates. No retention dark patterns.
Origin partners
Every farm we sourced from this year.
Names, regions, varietals — public, named, and recurring. We commit to repeat orders annually.
Ethiopia
Shanta Golba
Heirloom Arabica
Rwanda
Rwandan Cooperatives
Bourbon
Indonesia
East Java
Typica · Catimor
Colombia
Colombian Direct-Trade
Caturra · Castillo
Brazil
Brazil — Santos & The Nutty One
Bourbon · Mundo Novo
Multi-origin
Costa Rica & Tanzania
Bourbon · Caturra · Kent
Brazil
Minas Gerais
Catuai
Burundi
Gashoho — Northern Burundi
Bourbon
Colombia
Huila — Pitalito / Inzá
Bourbon, Castillo, Caturra, Colombia
Colombia
Cauca
Caturra
Colombia
Piendamó — Cauca
Pink Bourbon
Colombia
Gaitania — Tolima
Castillo, Caturra, Typica
Colombia
Tolima
Castillo, Caturra
Honduras
Copán
Catuai, Pacas, Lempira, IHCAFE 90
Indonesia
East Java — Besoeki near Mount Ijen
Komasti, Andungsari, Bourbon, Kartika
Ecuador
Quilanga — Loja
Typica/Criollo, Bourbon, Pacas, San Salvador, Catimor
Ethiopia
Sidamo — Taferi Kela
Heirloom
Ethiopia
Gedeo — Yirgacheffe Grade 1
Heirloom
Ethiopia
Oromia
Heirloom
Guatemala
Huehuetenango
Catuai, Bourbon, Pache, Caturra
Commitments
What we will report next year.
We're committing to publishing the following additional metrics in our 2027 report — measured, sourced, and externally verifiable:
- →Verified mangrove count direct from Ecodrive's reforestation API (replacing our internal estimate)
- →Total kWh used by the Bellwether roaster + grid renewable percentage for our utility
- →Full nonprofit partner roster with project descriptions and outcomes
- →Living wage compliance audit (MIT Calculator for Washoe County baseline)
- →Supplier diversity ratio (% women-owned, BIPOC-owned, veteran-owned upstream)
- →B Impact Assessment score (post-submission)
Questions, partnership inquiries, or suggestions for our next report? Info@risingforpeoplecoffeeco.com
The receipts
Proof, not promises.
Real photos from real partnerships — Reno community work, origin trips, the actual roaster, the actual people.
350 lattes to The Eddy House
Partnered with But First Dessert to bring 350 specialty lattes to the youth at The Eddy House in Reno.
11.4k+ mangroves and counting
Through Ecodrive, every coffee bag sold plants a mangrove on the Kenyan coast — restoring fisheries and capturing carbon.
Direct from the people picking the cherries
Family-run, women-led farms across Latin America. Farm-direct relationships, fair-trade pricing, real wages.
Electric, on-demand roasting
Our Bellwether roaster fires only when there's an order. Zero idle gas, low carbon — and you drink it the week we roasted it.
On the ground at origin
Founder Sky Jones at the World Coffee Expo with our partners from Café Tio Conejo, Colombia. We meet our farmers in person.
Intuit Reno HQ pop-up
Brought our roasted-to-order coffee bar to Intuit's Reno headquarters — corporate pop-ups that double as nonprofit fundraisers.
Coffee for the next generation
Donated coffee and pastries to a Black college graduation in Reno — alongside community leader Angie. Showing up where it counts.
Work with us
Want to be part of the next report?
Every metric on this page is built by the people who pour coffee, roast beans, bake pastries, and run our café. We're hiring across every role — baristas, roasters, bakers, managers, catering, delivery. Paid training. Living-wage commitment. Mission-aligned by default.
See open roles + apply